Connected Content: Common components and content governance
A case study on the problems organisations face when managing structured content and how a team of content designers began tackling the kind of governance needed to solve these problemsLive online
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Description
Ailsa Wilson and Therese Hooper share their experience of working together across two separate content teams to introduce content governance for structured content. With both teams working on social security services, they needed to find a way to work with the decision makers involved in managing and delivering compliant, consistent content for devolved benefits in Scotland. They did this by creating the building blocks for patterns and templates, setting up a governance group and developing relationships with different teams.
DDaT skills
Content. Data. Programme management. Information architecture.
Delivery format
Remote presentation and Q&A
What are the benefits?
Participants will learn:
- What we mean by content governance
- Why structured content needs governance
- How to create content components and the benefits for both content designers and our users
- Lessons learned on building partnerships across a complex organisation to get joint ownership and investment in content
- Where this takes us on the road to connected content
Who is it for?
Content designers, anyone involved in content management, anyone with an interest in the future of content operations or omnichannel service delivery.