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Product Manager Practitioners

Product managers specialise in facilitating and coordinating the evolution of a product’s lifecycle, while identifying areas where challenges exist for the business via its customers and users.


The product management practitioner course will enable you to do the following with confidence in an agile environment:

  • Understand the overall development, marketing, and user adoption of a product.

  • Possess an awareness of the several development stages across teams.

  • Leading the coordination of the planning, designing, developing, testing, launching, maintenance, marketing, and customer success.

 Product Managers will learn to apply a practical understanding of:

  • Agile Values, especially in understanding that agile is about trying ideas, learning, iterating, and learning fast in order to innovate.

  • Agile Principles, especially in the context of implementing consistent product release processes within a product team.

  • Why Agile, and Complexity: It is about the need to understand that development teams are required to adopt a mind set in which they are there to serve customers in ways that meet the needs of the business.

  • Sprint ceremonies, events, artefacts, and roles: Product managers need to use their skills to generate solutions with the use of prototypes, experiments, iteration, user stories, and acceptance criteria.

  • The Importance of the Product Vision: Product managers must be proficient at articulating a product vision, which is designed to describe how a product will be viewed in a given market by users and stakeholders.

  • Story Mapping and User Stories: Identifying user stories that are designed to meet the goals that brought about the need for the product to be developed.

  • Backlog Management: Product Managers should be the gatekeepers of the backlog, especially when it comes to managing product requests from user and stakeholders, and prioritizing work for the team.


This course is open to professionals with prior or current experience of product management.

Ideally, participants will have some knowledge of marketing, business and data analysis, systems analysis and/or digital technology. Experience working on software development or with agile teams is desirable, but not required.

Joining Online

To attend the web-based videoconference call, a laptop or computer is required.

During the training we will be using one of the following online collaboration tools, none of which require a prior account to access.

  • Google Docs &/or Workspace
  • Mural or Miro
  • Zoom

To view these tools, the learner will require an internet browser that does not restrict them. A link will be provided during the training.

If your organisation restricts joining Zoom meetings, you may need to use a personal device. If you have any issues with this, please let us know when signing up.

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